Content at the Crossroads
Sales and marketing alignment has been the achilles heel of customer acquisition since the dawn of the two departments…. Read More
By David Prinster Mobile devices, and tablets in particular, have created a new way to engage with customers that… Read More
By David Prinster It should come as no surprise that enterprise sales leaders consider improving the sales effectiveness of… Read More
By Severan Johnson The sales and marketing divide is a crippling and age old problem in both enterprise and… Read More
By David Prinster Although there’s a strong overall trend for businesses to equip their sales teams with the latest… Read More
In depth study on 100 mobile sales enablement initiatives with key learnings and review of over 20 service and solution providers that enable the sales process.
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The key to successful mobile transition is aligning sales goals and strategies around a central vision. Understand the needs and concerns of all departments and focus on mobile preparation.
Traditional pitch decks don't work with today's savvy buyers. Learn how mobile technology is enabling new ways to deliver compelling content that's more engaging with customers.
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