Content at the Crossroads

Turning common content into sales assets

Recent Articles

By UpSync Team on February 19, 2014

[Infographic] Integra: Summit the Mountain of Big Data

By UpSync Team on September 18, 2013

Align Sales and Marketing for Better Leads [VIDEO]

Sales and marketing alignment has been the achilles heel of customer acquisition since the dawn of the two departments…. Read More

By UpSync Team on August 21, 2013

Six Ways Tablets Can Improve Sales Effectiveness

By David Prinster Mobile devices, and tablets in particular, have created a new way to engage with customers that… Read More

By UpSync Team on August 15, 2013

6 Sales Effectiveness Challenges for CSOs

By David Prinster It should come as no surprise that enterprise sales leaders consider improving the sales effectiveness of… Read More

By UpSync Team on August 8, 2013

Experts Weigh in on Sales and Marketing Alignment [Video]

By Severan Johnson The sales and marketing divide is a crippling and age old problem in both enterprise and… Read More


Best Practices in Mobile Sales Enablement

A special 3rd-party report on how leading sales organizations are using tablets to transform sales results and differentiate the client experience.

In depth study on 100 mobile sales enablement initiatives with key learnings and review of over 20 service and solution providers that enable the sales process.

Mobile Readiness Guide

A Strategy Guide to Creating Value with Mobile

The key to successful mobile transition is aligning sales goals and strategies around a central vision. Understand the needs and concerns of all departments and focus on mobile preparation.

Ditch The Generic Pitch

6 Steps to Maximizing Conversions with Mobile Sales Tools

Traditional pitch decks don't work with today's savvy buyers. Learn how mobile technology is enabling new ways to deliver compelling content that's more engaging with customers.

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